Dreamworks People Like Us
And
Sprinkles Cupcakes Celebrate Family
Hitting theaters June 29, 2012
“People Like Us” is a drama/comedy about family, inspired by true events, starring Chris Pine (“Star Trek”) as Sam. He’s a twenty-something, fast-talking salesman, whose latest deal collapses on the day he learns that his father has suddenly died. Against his wishes, Sam is called home, where he must put his father’s estate in order and reconnect with his estranged family. In the course of fulfilling his father’s last wishes, Sam uncovers a startling secret that turns his entire world upside down: He has a 30-year-old sister Frankie whom he never knew about (Elizabeth Banks). As their relationship develops, Sam is forced to rethink everything he thought he knew about this family—and re-examine his own life choices in the process.
Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported 
by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has 10 locations nationwide, a traveling Sprinklesmobile – the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada. In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream.
Celebrate Family!
On the designated “People Like Us” holidays, Sprinkles Cupcakes in all ten locations will give out a free cupcake to each customer who comes in between the hours of 12 noon and 2 p.m. and says, “People Like Us.” Any customer can vote online for the official “People Like Us” flavor and the winning cupcake will be announced the week of the film’s opening. Customers can also pick up punch cards in Sprinkles Cupcakes stores, redeemable on the selected ‘People Like Us” holidays for a free cupcake.
Holiday Listings:
- Brothers and Sisters Day – May 2
- Mother’s Day – May13
- Visit Your Relatives Day – May 18
- Father’s Day – June 17
- National Forgiveness Day – June 26
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Grandma Juice thanks Dreamworks PR for allowing us to bring this press release to our readers!
